How to Make a Skincare-First Tanning Brand | With Natalie Burrows

By formulating tanning products with high-quality ingredients that prioritise skin health, Natalie created Summerdaze Skin, a tanning brand that delivers a natural-looking brown glow whilst caring for the skin.

At CM Hair and Beauty, we welcome beauty newcomers who are passionate about what they do. Recently, at Salons International, we caught up with Natalie Burrows, the founder of Summer Daze Skin

Despite a little hiccup at the door (no wristband drama included!), Natalie joined us to share the story behind her skincare-first tanning brand, Summer Daze Skin, and exactly how she turned a simple idea into a product line redefining the tanning industry.

Natalie’s journey began with curiosity and frustration.

“I’m a ’90s baby, I love beauty, skincare, and a good sunbed session,” Natalie explained, “But every time I went into a salon, I found myself wondering: what am I actually buying and why? That’s when I realised there was a real gap in the market.”

Instead of settling for products that focused only on colour or tan intensity, Natalie wanted to create something that cared for the skin first. That insight became the foundation of Summer Daze Skin, a range that bridges the worlds of skincare and tanning.

What makes a tanning brand truly “skincare-first”?
For Natalie, it was all about ingredient integrity.

“Most brands hide their ingredients in tiny print,” she explained. “We decided to celebrate ours because we want to shout about great formulation and real skincare benefits.”

Each Summer Day Skin product is formulated with active ingredients that nourish and protect while enhancing your glow.

One standout ingredient is urea, a dermatologist-loved compound

“It’s amazing for soothing and healing the skin,” Natalie said. “It prevents cracking and dryness, and gives that soft, healthy texture we all want after sun exposure.”

By blending tanning performance with clinically respected skincare ingredients, Natalie ensures her products don’t just look good but actually benefit the skin.

From the moment you see the packaging, it’s clear that a lot of thought and effort has gone into her products.

“We wanted customers to understand what they’re using and why,” Natalie shared. “That’s why we highlight our ingredients and make the science part of the story.”

In an industry often filled with mystery formulations, Summer Day Skin stands out for its honesty, elegance, and educational approach, encouraging people to care for their skin while achieving their perfect tan.

When it comes to formulation, Natalie doesn’t settle for the basics. She explained that the secret behind Summer Day Skin lies in its intelligent blend of active ingredients, all chosen to hydrate, repair, and protect the skin while enhancing your glow.

“One of my hero ingredients is hyaluronic acid,” Natalie shared. “But not just one type you need it in different molecular weights. Think of them like bubbles of different sizes that penetrate through different layers of the skin. That’s how you get real hydration that lasts.”

This layered approach is supported by a Matrixyl 3000 peptide compound, which works hand-in-hand with hyaluronic acid to lock in moisture and improve skin elasticity.

“It’s really a triple threat,” Natalie said proudly. “You’ve got urea, peptides, ceramides, and hyaluronic acid;  they all work beautifully together to heal, strengthen, and hydrate.”

The result? A tanning product that leaves skin feeling as good as it looks, glowing, soft, and genuinely nourished.

Since its launch, Summer Day Skin has been gaining incredible traction not just with salons, but also on TikTok Shop, where honest reviews are front and centre.

“We’re not hiding our reviews,” Natalie laughed. “We actually sell through a TikTok supplier, so you can see what people are saying in real time. The feedback has been amazing.”

In fact, one salon in Burgess Hill reported that Summer Day Skin quickly became their number two best-seller, sitting just behind one of the industry’s biggest brands.

“That means everything to me,” Natalie said. “I’ve funded this brand myself, straight from my own bank account. So every review, every sale, every compliment on the packaging, it all feels personal. I’m honestly blown away.”

At CM Hair and Beauty Supplies, we can vouch for that success, too. Our customers have fallen in love not only with the product’s results, but with its stunning packaging.

When we asked Natalie what’s next for Summer Daze Skin, the excitement couldn’t be contained.

“I’ve got another launch planned for winter,” she revealed. “We’re currently in formulation and testing, and I’ve just received new packaging samples this week. We’re working with a new clinically tested tanning agent that I think will be a real groundbreaker for the industry.”

But that’s not all, Natalie’s vision extends beyond tanning products.

“I’d love to explore an after-sun range using beautiful ingredients,” she said. “And eventually, an SPF line, so we can offer full sun care from tanning to protection to recovery. If you’re going to focus on sun health, it’s important to help people care for their skin at every stage.”

And perhaps one day?

“Maybe even my own salon space, a Summer Daze Skin studio where clients can experience everything firsthand”

FAQS

Why do traditional tanning products damage my skin or make it dry?
Many formulas use harsh alcohols and low-quality DHA that strip moisture. SummerDaze uses ingredients like urea, peptides, and ceramides to hydrate and repair your skin barrier instead, so you don’t have to choose between glow and health.

What makes SummerDaze Skin different from normal tanning products?
It’s a skincare-first tanning brand — meaning every product is formulated with dermatologist-approved actives like urea, hyaluronic acid, ceramides, and peptides that hydrate, heal, and protect your skin while you tan.

How is SummerDaze changing the tanning industry?
It’s redefining tanning as part of a skin wellness routine, not a cosmetic shortcut, blending beauty, science, and education so your glow actually supports long-term skin health.

I’ve wasted money on “miracle” beauty brands before. How do I know this one works?
The proof is public: SummerDaze sells through TikTok Shop with open reviews you can read in real time. Salons across the UK are reporting it as a top seller, second only to major legacy brands.

Is it really worth the price compared to cheaper brands?
Yes, because it’s not just tan, it’s treatment. You’re paying for active ingredients that genuinely improve your skin over time while giving you a glow.

I already have a tanning brand I like. Why should I switch?
If you’ve ever dealt with dry patches, fading streaks, or dull skin after tanning, it’s worth upgrading. SummerDaze offers the same colour payoff plus real skin care benefits; it’s a 2-in-1 solution.

Why should I support SummerDaze Skin?
Because it’s a self-funded, female-founded brand built on passion, transparency, and purpose, empowering consumers to glow confidently and care for their skin at the same time.

Our chat with Natalie reminded us just how much creativity and courage go into building a beauty brand from scratch. From funding it herself to formulating every detail with purpose, Natalie Burrows is a true example of empowerment in action.

If you’d like to support her journey, you can shop Summer Day Skin at CM Hair and Beauty Supplies and discover for yourself why it’s quickly becoming a favourite across the UK.